Privacy Policy

 The BMO Rewards program (“Program”) and this website (the “Site”) is operated by Aimia for the benefit of MasterCard cardholders of BMO who use this Site (the “Customers”). BMO’s privacy statement can be found here.

Aimia Loyalty Solutions Canada (we, us, our), a wholly owned subsidiary of Aimia Inc., is a customer loyalty company. We fulfill loyalty program services on behalf of our clients for their customers (you).

This policy and our practices meet or exceed the requirements of the federal Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy laws.

As a company recognizing that a reputation for responsible data management is among Aimia’s most valuable assets, we have developed TACT — a set of ‘data values’ that put the consumer at the heart of what we do.


Scope of this Policy

By using this site, or when you interact with us, you agree to the terms of this policy. This Policy may be supplemented or amended from time to time, so we encourage you to periodically review this policy. 

This policy applies to the collection, use, disclosure and storage of the personal information given to us to manage this program.

Below are our privacy promises to you.

This Policy is effective as of June 18, 2019.